- Measure campaign performance
- Optimize social media strategy
- Share insights across the business
Get closer to your customers
Track, analyze, and understand audience engagement on your social channels at every step of the customer journey to grow the value of your content and campaigns.
Track results beyond social
How does your social strategy contribute to business goals? Add Google Analytics or Adobe Analytics to track how each post leads to actions that matter—like sign-ups and purchases.
Measure and prove social ROI
Show your boss how social media channels and campaigns are driving conversions, leads, and sales in customized dashboards that help you see business results at a glance.
Let data drive your strategy
Design and deliver more effective campaigns with month-over-month performance analysis, easily digestible insights, and specific recommendations to increase the reach and performance of your social content.
Elevate your organization with social insights
Visualize social data alongside business KPIs in business intelligence tools to break down organizational silos and complete the story of where social can contribute.
Start measuring your social media ROI
See Hootsuite Impact in action.