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How a Social Media Makeover Helped a Small Business Drive a 108% Increase in Sales
Apricotton, winners of Hootsuite’s Social Media Makeover for Small Businesses, sparked rapid growth with customized content, paid ...
A Messaging-First Strategy Powers ENGIE to a Leadership Position in the Clean Energy Industry
Connecting with customers via messaging helped the company lift CSAT scores while reducing operational costs by 30%
Winning Brand Trust with a Perfectly timed Campaign
Securian Financial earned brand trust and engagement by putting its audience’s voices front and center during the pandemic
How Hootsuite Boosts Reach, Recruiting, and Revenue with Employee Advocacy
Yes, Hootsuite built the best platform for employee advocacy. No, we weren’t using it as well as we could have been. Here’s how ...
How Eurpac Increased its Social Media Followers by 47%
With a fresh approach focused on engagement, the company brings a centuries-old institution—the commissary—into the digital age
How the University of Sydney Proves the Value of Social Media
An innovative ‘social squad’ connects the dots between social media strategy and top-level organizational goals
How Community Engagement at Careem Powers the Middle East’s Super App
A responsive social presence and a focus on customer experience have been key to rapid growth for Careem
How Ochsner Health Reaches New Audiences on Social—and Doubled its Engagement
With a strategy powered by social listening, the healthcare system shows its human side to boost brand awareness while combating ...
2021 Social Media in Government Benchmark Report
We surveyed 289 federal, state, and local government employees to find out why social media strategies are evolving and how you ...
Hydro-Québec Wins Social with a Sassy Customer-First Strategy
The public utility shatters expectations and wins brand love with smart social listening, responsive digital customer care, and a ...
How the RACGP uses social media to build stronger connections with its audience
The RACGP uses social listening and streamlined publishing workflows to grow its audience and drive engagement—while gaining ...
How Sodexo leads its industry with social advocacy
The company transformed its social strategy to win deals by strengthening relationships with its C-Suite audience